Launching a successful beauty brand requires more than just a great formula. You need a reliable Cosmetic ODM partner with proven expertise, regulatory compliance, and scalable production.
This guide introduces carefully vetted cosmetic manufacturers from around the globe—full-service turnkey providers, each with specialized technologies and unique strengths.
Cosmetics ODM FAQs
To successfully launch a brand in the fast-evolving cosmetics industry, it is essential to work with a partner that offers not only manufacturing capabilities but also strong proposal capabilities grounded in market and formulation data.
This section addresses common questions about cosmetic ODM in an FAQ format, particularly for new market entrants.
Selection Criteria
01
For companies that lack internal resources, it is essential to work with a full-service turnkey ODM that can handle everything from planning and formulation development through manufacturing. Since these ODMs are well-versed in every step leading up to market launch, they can significantly reduce the time and effort required to bring products to market. They also have access to extensive market analysis data, enabling product development grounded in objective evidence.
02
Effective differentiation from competitors requires specialized dosage-form technologies that enhance user experience—such as capsules and beads—as well as innovative textures that change after massage and storytelling elements like proprietary ingredients. By choosing a partner with proprietary technologies that competitors cannot replicate, companies can develop products that stand out not only in functionality but also in sensory appeal, making it easier to establish a brand’s unique value in the market.
03
Compliance with MoCRA is an unavoidable requirement. A major advantage of working with a manufacturer that has development experience in the United States is the ability to outsource complex regulatory tasks such as facility registration, product listing submissions, and safety substantiation. By entrusting these tasks to professionals well-versed in regulatory requirements, companies can mitigate compliance risks and focus on brand operations with confidence.
04
Beyond merely being safe cosmetics, attention to environmental and ethical considerations reflects the brand’s values. Whether a company has a development framework that genuinely addresses social issues—such as adopting highly biodegradable materials and recycled resources— can significantly impact brand credibility and long-term value. This is a key point to check in advance when planning a future-oriented brand.
05
The ability to flexibly handle everything from initial small-lot production to large-scale mass production following a hit is key to business growth. By choosing a partner that can assess its own production line setup and network, and propose and build a stable production system capable of adapting to changes in business phases, companies can achieve smooth business expansion while minimizing inventory risk.
This article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies from around the world converge. Here, we highlight three carefully selected companies that operate as full-service turnkey providers and possess brand-strengthening expertise, including market data and patented ingredients. We hope this overview serves as a useful reference when choosing a partner that supports differentiation from competitors.
Find Your Match
To identify proven label cosmetic manufacturers, this article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies from around the world converge. Here, we present a detailed overview of three carefully selected manufacturing partners that operate as full-service turnkey providers, backed by extensive expertise and unique technologies not found elsewhere.
*Source: MakeUp in New York Official Website | As of survey conducted in December 2025 (https://www.makeup-in-newyork.com/en/exhibitors)
JAPAN
PICASO COSMETIC LABORATORY is a leading Japanese private label cosmetics manufacturer specializing in skincare products. Drawing on 200,000 formulation data points*1 and over 72 patented ingredients*2, PICASO proposes differentiated products focused on the skin-enhancing benefits associated with Japanese brands.
PICASO can develop ingredients derived from uniquely Japanese sustainable upcycled materials, as well as ingredients that leverage materials such as matcha and sake. The company offers end-to-end turnkey services, covering everything from ingredient selection through product storytelling designed with market communication in mind.
SOUTH KOREA
C&C International is a leading Korean cosmetics manufacturer for color cosmetics. The company creates new textures based on data accumulated through its leadership in K-beauty, combined with the development capabilities of its research team. C&C proposes products that anticipate upcoming trends.
Development With a prototyping system and production capability built on accumulated color and texture data, C&C can efficiently develop multi-color variations suited to diverse skin tones, as well as derivative lines featuring different textures.
ITALY
COSMETIC SERVICE is a full-service Italian private label cosmetics manufacturer specializing in hair care development. While meeting Italy’s high standards for organic practices and sustainability, the company designs formulations from the ground up, tailored to specific needs such as scalp care and damage repair.
COSMETIC SERVICE provides integrated support covering everything from container materials and graphic design to fragrance development. By integrating the brand’s world into the product’s appearance, texture, and scent, the company can create a memorable brand experience.
Details
JAPAN
PICASO is a major Japanese OEM company specializing in skincare products. The company maintains strict quality standards compliant with ISO 22716* across its overseas facilities and factories. Through hygiene management in line with international standards and meticulous inspection processes carried out by skilled staff, it delivers highly refined product development. Going beyond manufacturing and production alone, PICASO continues to provide Turnkey Solutions that help create successful skincare products in collaboration with global brands and numerous manufacturers.
In addition to original ingredients developed from uniquely Japanese, sustainably upcycled materials, such as soy milk-derived galactomyces known for its anti-aging benefits, PICASO can also develop custom-made ingredients derived from Japanese materials such as matcha, sakura, and sake. Product stories can be developed starting from ingredient selection. The company also holds over 72 patented ingredients*1 and, drawing on more than 200,000 formulations*2, can develop differentiated products tailored to specific skin concerns.
PICASO is a major Japanese cosmetics OEM manufacturer founded in 1935. With multiple research laboratories and factories in Shanghai and Bangkok, the company adheres to hygiene management in line with international standards while maintaining rigorous Japanese quality standards. Backed by a stable monthly production capacity exceeding 10 million units*, PICASO provides turnkey skincare solutions as a partner to global brands and international manufacturers.
| Address | Head Office & Central Laboratory 1-8-35 Nishimiyahara, Yodogawa-Ku, Osaka-Shi, Osaka, 532-0004, Japan |
|---|---|
| Established | November 21, 1935 |
| Capital | ¥1.315 billion |
| Offices and Factories |
Tokyo Office & Laboratory Yokohama Technical Center Yokohama Factory No.2 Yokohama Factory Kobe Factory Shanghai Factory & Laboratory No.1 Bangkok Factory & Laboratory No.2 Bangkok Factory |
| Official Website | https://www.cosme-park.com/en/ |
SOUTH KOREA
As a leading color cosmetics ODM in Korea, C&C possesses a vast body of texture data accumulated through its role in driving K-beauty, along with advanced research and development capabilities. By eliminating the time loss associated with trial and error from scratch and building on textures that have already gained strong market recognition, C&C can propose product development within a short timeframe. By enabling textures that are trending on social media to be incorporated into product lineups without delay, C&C helps capture trends without missing opportunities and translate them into market share.
Based on extensive color material data and an established prototyping framework, C&C can accommodate color design for a wide range of skin tones. This makes it possible to design a color lineup that is not biased toward specific skin tones from the outset. Because derivative lines with different textures can be planned from the outset, product lines can be expanded efficiently in line with sales performance.
Founded in 1997, C&C is a Korean ODM manufacturer specializing in makeup and is a driving force behind K-Beauty color cosmetics trends. In addition to operating factories in South Korea, the company has established a manufacturing base in Shanghai and, as a cGMP-designated company, has implemented a quality control system compliant with ISO 22716*. Leveraging extensive pigment data and development and production capabilities that enable efficient multi-color expansion, C&C creates innovative makeup products.
| Address | 39, Samseong 1-ro 5-gil, Hwaseong-si, Gyeonggi-do, Korea |
|---|---|
| Established | 1997 |
| Capital | Not specified on the official website |
| Offices and Factories |
Green County (Factory) Shanghai Factory |
| Official Website | http://www.cnccosmetic.com/eng/ |
ITALY
COSMETIC SERVICE offers hair care ODM services that enable formulation design from scratch based on specific objectives such as damage repair and scalp care. Rather than relying on existing formulations, the company can individually design every element, from combinations of cleansing agents and repair ingredients to adjustments in texture and feel, making it possible to differentiate both functionality and sensorial qualities. Drawing on Italian aesthetic sensibility that emphasizes the final texture and finish, COSMETIC SERVICE develops hair care products with carefully refined usability.
COSMETIC SERVICE realizes brand worldviews down to the shape and texture of the bottle, as well as fragrance design. By carefully crafting visual impressions, tactile feel when held, and fragrance during use, the company creates memorable brand experiences that remain in users’ minds. With a view to making a pleasant sensory experience a natural part of everyday life, COSMETIC SERVICE develops hair care products that encourage continued use.
Not specified on the official website
COSMETIC SERVICE is a manufacturer that operates as a full-service turnkey ODM for hair care and makeup development. With its own factory near Venice, the company operates a manufacturing and quality control system compliant with ISO 22716* and in line with U.S. FDA standards. COSMETIC SERVICE provides premium product development for global brands that combines Italy’s sophisticated aesthetic sense with high functionality.
| Address | Via delle Industrie, 124 30020 – Marcon (VE) Italy |
|---|---|
| Established | Not specified on the official website |
| Capital | Not specified on the official website |
| Offices and Factories | Not specified on the official website |
| Official Website | https://www.cosmeticservice.it/en/ |
List
To identify product development capabilities that enable differentiation from competitors, this article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies from around the world converge. The following section introduces cosmetic ODM and OEM manufacturers that meet U.S. market standards, categorized by country. We hope this list serves as a useful guide when choosing partners to help elevate brands.
An OEM manufacturer with 200,000 formulation data points*1 and over 72 patented ingredients*2. PICASO specializes in developing skincare products that enhance the natural beauty of skin. It also undertakes contract development for Western cosmetic brands.
| Address | Head Office & Central Laboratory 1-8-35 Nishimiyahara, Yodogawa-Ku, Osaka-Shi, Osaka, 532-0004, Japan |
|---|---|
| Official Website | https://www.cosme-park.com/en/ |
A major Japanese cosmetics manufacturer that develops more than 1,000 new formulations annually*. TOA exports products to 20 countries worldwide* and provides comprehensive support, including acting on behalf of clients in regulatory submissions.
| Address | Nippon Life Yodoyabashi Bldg., 17th floor, 3-5-29, Kitahama, Chuo-ku, Osaka, Japan |
|---|---|
| Official Website | https://www.toa-cosme.co.jp/en/ |
An OEM manufacturer offering services centered on makeup products, with a minimum order quantity (MOQ) of 1,000 units and a lead time as short as 45 days*. ASANUMA handles in-house container development and provides proposals that consider the optimal matching of both the formulation and its packaging.
| Address | 3-37-19, Minamidai, Nakano-ku, Tokyo 164-0014 Japan |
|---|---|
| Official Website | https://asanumacorp.com/en/ |
Having accumulated data that has driven K-beauty, C&C proposes color cosmetics with new textures that anticipate emerging trends.
| Address | 39, Samseong 1-ro 5-gil, Hwaseong-si, Gyeonggi-do, Korea |
|---|---|
| Official Website | http://www.cnccosmetic.com/ |
An ODM manufacturer with research labs in China and the United States, operating large-scale production facilities and excelling in mass production.
| Address | No. 338 Zhuangwu Road, Zhuanghang Town, Fengxian District, Shanghai, China |
|---|---|
| Official Website | https://www.a-hcosmetics.com/ |
A manufacturer committed to skin-safe and environmentally friendly formulations, excluding ingredients that may be harmful to the skin or the environment. The company has established a talc-free factory.
| Address | No. 7, Dafa Road, Rende District, Tainan City 717, Taiwan |
|---|---|
| Official Website | https://www.tairjiuhgroup.com/ |
APR offers product development and contract manufacturing that extend to packaging tailored to each product’s characteristics, such as airless pumps. The company has a design department and even proposes containers that match the brand.
| Address | 35 Staples Ave. Richmond Hill, ON L4B 4W3, Canada |
|---|---|
| Official Website | https://www.aprbeauty.com/ |
Capable of developing FDA-approved OTC products. The company conducts all processes from product development to commercialization at its Los Angeles facility, thereby enabling the manufacturing of “Made in America” products.
| Address | 12708 Branford Street, Pacoima, CA 91331, USA |
|---|---|
| Official Website | https://www.cosmeticgroupusa.com/ |
The company excels in the development of hair care items, offering services from raw material selection to fragrance proposals and packaging design. COSMETIC SERVICE enables the realization of a brand’s worldview through “Made in Italy” quality.
| Address | Via delle Industrie 124, 30020 – Marcon (VE), Italy |
|---|---|
| Official Website | https://www.cosmeticservice.it/en/ |
CAPSUM provides product development using proprietary microfluidic technology. This enables the development of products in which each drop is beautiful and delivers a fresh visual and user experience.
| Address | 126 Boulevard Bara Héliopolis II, 13013 Marseille, France |
|---|---|
| Official Website | https://www.capsum.com/ |
The Guide
This section explains how to choose a cosmetic ODM manufacturer and outlines key points for comparison. It helps identify manufacturers capable of providing strong support for product rollouts in the development of a cosmetics business.
THE BASICS
By commissioning an ODM manufacturer rather than handling all development in-house, companies can accelerate product launches, reduce operational burden, and access accumulated manufacturing expertise. In many cases, working with a private label cosmetics manufacturer instead of developing products entirely in-house can accelerate product launches, reduce operational burden, and provide access to established manufacturing expertise.
It is essential to establish the core of the brand by shaping a story that defines whose problems it solves and how it addresses them. This page explains the roadmap from target setting to the start of sales, along with estimated costs. It also introduces how to choose private label, OEM, and contract manufacturing partners capable of bringing your brand’s vision to life. By checking this information, you will be fully prepared to launch your brand.
The manufacturing cost of cosmetics varies significantly depending on the ingredients used, as well as the packaging, design, and outsourcing fees. When considering regulatory compliance, it is also important to factor in the costs of document preparation and administrative procedures. Furthermore, when making a development request for the first time and looking to start small, it is advisable to check the minimum order quantity (MOQ). This section organizes information to help you understand approximate cost estimates.
The critical first step is understanding market trends. Next, consumer needs are analyzed, followed by concept development. This section carefully outlines the overall process leading up to product manufacturing and sales strategy. This helps you understand the key steps required before launching your products to market.
SEAMLESS EXPORT
In most cases, exporting cosmetics from the United States does not require a license. However, the greater challenge lies in complying with the regulations of the destination country. It is necessary to understand country-specific regulations, and addressing them in-house entails both time and risk. As a result, entrusting the entire process, from product development to regulatory compliance, to a cosmetic ODM/OEM manufacturer with a proven track record has become the de facto standard for achieving a more reliable and smooth global expansion.
NMPA registration is necessary to sell cosmetics in China. However, registration can be avoided by conducting cross-border e-commerce sales. Unlike in the United States, animal testing is required for imported cosmetics, so it is advisable to understand the conditions under which this requirement may be waived. This section explains the basic knowledge required for selling cosmetics in China, as well as opportunities in the Chinese market and the support needed for market entry.
