Global Cosmetics ODM
ASANUMA
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Asanuma Corporation is a cosmetic manufacturer with strengths in base makeup and skincare product development. It has over 70 years of development experience, primarily in makeup cosmetics. This page introduces Asanuma’s product categories for contract manufacturing and the key features of its product development capabilities.
Source: ASANUMA CORPORATION Official Website
(https://asanumacorp.com/en/)
(https://asanumacorp.com/en/)
ASANUMA CORPORATION
Product Categories
| Point Makeup | Eyeliner, eyebrow pencil, eyeshadow, mascara, lip products, face color |
|---|---|
| Base Makeup | Foundation, primer, finishing products |
| Skincare | Cleansing and face wash, sunscreen, special skincare, oil, hair care, quasi-drugs |
| Lead time | Minimum order quantity (MOQ) of 1,000 units; shortest lead time of 45 days (as of survey conducted in December 2025) |
|---|---|
| Minimum order quantity (MOQ) | Orders can be placed in lots of 1,000 units per item (as of survey conducted in December 2025) |
*Source: ASANUMA CORPORATION Official Website (https://asanumacorp.com/odm_oem/#c02)
ASANUMA CORPORATION’s
Key Strengths
Asanuma has extensive development experience in the makeup cosmetics sector, including lip and face color products. The company also handles container planning and development in-house, enabling integrated development together with the formula.
Long History and Development
Track Record in Makeup Cosmetics
Asanuma began manufacturing eyebrow pencils in 1947 and has since focused on research and development, primarily in makeup cosmetics. The company can make proposals based on its accumulated know-how and development data built through addressing diverse beauty needs. It provides turnkey solutions with one-stop support from planning to manufacturing.
*Source: ASANUMA CORPORATION Official Website (https://asanumacorp.com/odm_oem/)
Strength in
Integrated Development
of Containers and Formulas
In addition to cosmetic product development, Asanuma also offers consultation on containers. The company manufactures containers in-house, giving it a strength in developing cosmetics in which the formula and container are well matched. This enables designs that consider usability and allow the container to express the brand’s worldview.
Why Choose
ASANUMA CORPORATION
as a Manufacturing Partner?
Asanuma Corporation has deep know-how and a strong development track record in makeup cosmetics. The company is a strong choice for brands that prioritize experience, stability, and product quality.
A notable feature of Asanuma is its ability to leverage its in-house container production system to design both the formula and the container as an integrated unit. This helps minimize specification mismatches and ensure overall product consistency.
Carefully Selected
ODM Partners
for Your Brand
ODM Partners
for Your Brand
To identify manufacturers with know-how that can strengthen a brand, this article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies converge.
It introduces carefully selected cosmetic ODM manufacturers with unique and differentiated technologies in skincare, makeup, and hair care. We hope this serves as a helpful reference when selecting a partner.
*Source: MakeUp in New York Official Website | As of survey conducted in December 2025 (https://www.makeup-in-newyork.com/en/exhibitors)
Company Information:
ASANUMA CORPORATION
Asanuma Corporation is a cosmetics manufacturer founded in 1947. With production bases both in Japan and overseas, the company supports cosmetics planning, development, and manufacturing for both OEM and custom product development projects. Asanuma manufactures cosmetics for a wide range of clients, from large corporations to SMEs.
*Source: ASANUMA CORPORATION Official Website (https://asanumacorp.com/about/)
| Headquarters Address | 3-37-19, Minamidai, Nakano-ku, Tokyo 164-0014, Japan |
|---|---|
| Factories, Research Laboratories, and Branch Offices |
Cosmetics Laboratory, Sagamihara Factory, Second Sagamihara Factory, Third Sagamihara Factory, Fourth Sagamihara Factory, Quality & Technical Center, SHANGHAI ASANUMA COSMETICS CO., LTD |
| Official Website | https://asanumacorp.com/ |
Three Global
Private Label Cosmetic Manufacturers
with Differentiated
Technologies
Private Label Cosmetic Manufacturers
with Differentiated
Technologies
Find Your Match
To identify proven private label cosmetic manufacturers, this article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies from around the world converge. Here, we present a detailed overview of three carefully selected manufacturing partners that operate as full-service turnkey providers, backed by extensive expertise and unique technologies not found elsewhere.
*Source: MakeUp in New York Official Website | As of survey conducted in December 2025 (https://www.makeup-in-newyork.com/en/exhibitors)
Advanced Skincare
Formulations
Formulations
PICASO
JAPAN
Source: PICASO COSMETIC LABORATORY Official Website
(https://www.cosme-park.com/en/)
(https://www.cosme-park.com/en/)
Japanese-Standard Quality
and Skin-Enhancing Benefits
and Skin-Enhancing Benefits
PICASO COSMETIC LABORATORY is a leading Japanese private label cosmetics manufacturer specializing in skincare products. Drawing on 200,000 formulation data points*1 and over 72 patented ingredients*2, PICASO proposes differentiated products focused on the skin-enhancing benefits associated with Japanese brands.
Turnkey Skincare Solutions Using Unique Ingredients Originating from Japan
PICASO can develop ingredients derived from uniquely Japanese sustainable upcycled materials, as well as ingredients that leverage materials such as matcha and sake. The company offers end-to-end turnkey services, covering everything from ingredient selection through product storytelling designed with market communication in mind.
Emerging
Makeup Trends
Makeup Trends
C&C
SOUTH KOREA
Source: C&C INTERNATIONAL Official Website
http://www.cnccosmetic.com/eng/
http://www.cnccosmetic.com/eng/
Proposing the Next
Texture Trends in K-Beauty
Texture Trends in K-Beauty
C&C International is a leading Korean cosmetics manufacturer for color cosmetics. The company creates new textures based on data accumulated through its leadership in K-beauty, combined with the development capabilities of its research team. C&C proposes products that anticipate upcoming trends.
Accelerated Multi-Color Product
Development With a prototyping system and production capability built on accumulated color and texture data, C&C can efficiently develop multi-color variations suited to diverse skin tones, as well as derivative lines featuring different textures.
Premium
Hair Care Line
Hair Care Line
SRL
ITALY
Source: COSMETIC SERVICE SRL Official Website
https://www.cosmeticservice.it/en/
https://www.cosmeticservice.it/en/
Hair Care Development
Inspired by Italian Aesthetics
Inspired by Italian Aesthetics
COSMETIC SERVICE is a full-service Italian private label cosmetics manufacturer specializing in hair care development. While meeting Italy’s high standards for organic practices and sustainability, the company designs formulations from the ground up, tailored to specific needs such as scalp care and damage repair.
Designing a Brand World,
from Fragrance to Bottle
from Fragrance to Bottle
COSMETIC SERVICE provides integrated support covering everything from container materials and graphic design to fragrance development. By integrating the brand’s world into the product’s appearance, texture, and scent, the company can create a memorable brand experience.
*1 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026
(https://www.cosme-park.com/en/business/research_and_development/)
*2 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/research_and_development/)
*3 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/development_flow/)
*2 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/research_and_development/)
*3 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/development_flow/)