Global Cosmetics ODM
Japan Partners
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This article highlights Japanese private label and OEM cosmetic manufacturers with extensive expertise and strong technical capabilities, based on research into the 115 exhibitors at MakeUp in New York in 2025*. It is intended as a helpful reference when selecting a partner for cosmetic product development.
*Source: MakeUp in New York Official Website (https://www.makeup-in-newyork.com/en/exhibitors)
Key Features of
Japanese Cosmetic Manufacturers
Japanese cosmetic manufacturers are known for advanced quality control systems. Another strength is their high degree of customization and flexibility in product development. Because each manufacturer differs in the product categories it can support and the know-how it offers, this page summarizes the key features of each company’s full-service development capabilities.
PICASO COSMETIC LABORATORY LIMITED
Source: PICASO COSMETIC LABORATORY Official Website
(https://www.cosme-park.com/en/)
(https://www.cosme-park.com/en/)
PICASO is a leading Japanese private label cosmetics manufacturer specializing in skincare products. The company develops products to Japanese quality standards based on 200,000 formulation data points* and its multiple patented ingredients. PICASO also focuses on developing proprietary ingredients using Japan-derived materials and supports differentiated product design through custom-made ingredients.
*Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/research_and_development/)
PICASO COSMETIC LABORATORY Product Categories
| Skincare | A full range of formulations, from toners to creams, as well as specialized formats such as UV products and sheet masks |
|---|---|
| Makeup | Supporting diverse formulations and processes (powders, liquids, and molten types), from base makeup to color makeup products |
| Hair Care | Shampoos, hair growth products, styling products, and hair color designed to minimize irritation to hair and scalp |
| Body Care | Unique formulations for both in-bath and out-of-bath use, including a variety of formats tailored to different purposes, as well as exfoliation care and nail care |
| Others | The company maintains R&D capabilities and production sites to support a wide range of markets, including the Chinese market and Muslim consumers. Specialized formats such as toothpaste, perfume, and eyelash serum are also available. |
| Lead time | Not listed on the official website (as of survey conducted in December 2025) |
|---|---|
| Minimum order quantity (MOQ) | From 5,000 units (From 3,000 for startups)* |
Company Information: PICASO COSMETIC LABORATORY
| Headquarters Address | 1-8-35 Nishimiyahara, Yodogawa-Ku, Osaka-Shi, Osaka, 532-0004, Japan |
|---|---|
| Factories, Research Laboratories, and Branch Offices |
Yokohama Factory No.2 Yokohama Factory Yokohama Technical Center Kobe Factory Shanghai Factory & Laboratory No.1 Bangkok Factory & Laboratory No.2 Bangkok Factory |
| Official Website | https://www.cosme-park.com/en/ |
TOA INC.
Source: TOA INC. Official Website
(https://www.toa-cosme.co.jp/en/)
(https://www.toa-cosme.co.jp/en/)
TOA is a cosmetic manufacturer with many researchers on staff and a development system capable of handling about 1,000 SKUs per year*. The company also focuses on developing proprietary ingredients leveraging plant-based and fermentation technologies. TOA has built a production network both domestically and internationally, supporting not only product development but also brands’ expansion into overseas markets.
*Source: TOA Inc. Official Website | As of survey conducted in January 2026 (https://www.toa-cosme.co.jp/en/development/)
TOA INC. Product Categories
| Skincare | Cleanser, emulsion, facial wash, cream, massage cream, facial toner, facial mask, sheet mask, facial oil, exfoliant |
|---|---|
| Makeup | Lipstick, lip balm, foundation, blush, eyeshadow, eyebrow pencil, loose powder, eyeliner, mascara, lip gloss, pencil products |
| Hair Care | Shampoo, conditioner, hair treatment, hair styling products, hair tonic, hair mousse, hair wax, styling foam, hair spray, hair manicure, hair color, hair growth products |
| Nail Care | Nail polish, enamel remover, cuticle remover, nail oil, nail cream |
| Other | Soap, bath products, baby powder, body powder, aerosol products, sunscreen, toothpaste, men’s cosmetics, quasi-drugs |
| Lead time | Depending on the item or quantity, it will take 3 to 6 months after the formula and packaging specifications are determined. (as of survey conducted in December 2025) |
|---|---|
| Minimum order quantity (MOQ) | The minimum production quantity varies depending on the item and product size, but it is basically 3,000 pcs. (as of survey conducted in December 2025) |
Company Information: TOA INC.
| Headquarters Address | Nippon Life Yodoyabashi Bldg., 17th floor, 3-5-29, Kitahama, Chuo-ku, Osaka, Japan |
|---|---|
| Factories, Research Laboratories, and Branch Offices | Yao Plant/Laboratory, Kashiwara Plant/Laboratory, Izumo Plant/Laboratory, Shizuoka Plant, Yuki Plant S, Yuki Plant N, Iga Plant, Hiroshima Plant |
| Official Website | https://www.toa-cosme.co.jp/en/ |
ASANUMA CORPORATION
Source: ASANUMA CORPORATION Official Website
(https://asanumacorp.com/en/)
(https://asanumacorp.com/en/)
Asanuma is a cosmetic manufacturer with strengths in makeup product development. The company helps turn ideas into products by leveraging its development experience and accumulated data. Another strength is its in-house container manufacturing, which enables integrated development of both the formula and the container. This helps express a brand’s identity and uniqueness through packaging.
ASANUMA CORPORATION Product Categories
| Point Makeup | Eyeliner, eyebrow pencil, eyeshadow, mascara, lip products, face color |
|---|---|
| Base Makeup | Foundation, primer, finishing products |
| Skincare | Cleansing and face wash, sunscreen, special skincare, oil, hair care, quasi-drugs |
| Lead time | Minimum order quantity (MOQ) of 1,000 units; shortest lead time of 45 days (as of survey conducted in December 2025) |
|---|---|
| Minimum order quantity (MOQ) | Orders can be placed in lots of 1,000 units per item (as of survey conducted in December 2025) |
*Source: ASANUMA CORPORATION Official Website (https://asanumacorp.com/products/)
Company Information:
ASANUMA CORPORATION
| Headquarters Address | 3-37-19, Minamidai, Nakano-ku, Tokyo 164-0014, Japan |
|---|---|
| Factories, Research Laboratories, and Branch Offices | Cosmetics Laboratory, Sagamihara Factory, Second Sagamihara Factory, Third Sagamihara Factory, Fourth Sagamihara Factory, Quality & Technical Center, SHANGHAI ASANUMA COSMETICS CO., LTD |
| Official Website | https://asanumacorp.com/ |
Three Global
Private Label Cosmetic Manufacturers
with Differentiated
Technologies
Private Label Cosmetic Manufacturers
with Differentiated
Technologies
Find Your Match
To identify proven private label cosmetic manufacturers, this article examined 115 exhibitors at MakeUp in New York in 2025*, a global trade show where cosmetic trends and technologies from around the world converge. Here, we present a detailed overview of three carefully selected manufacturing partners that operate as full-service turnkey providers, backed by extensive expertise and unique technologies not found elsewhere.
*Source: MakeUp in New York Official Website | As of survey conducted in December 2025 (https://www.makeup-in-newyork.com/en/exhibitors)
Advanced Skincare
Formulations
Formulations
PICASO
JAPAN
Source: PICASO COSMETIC LABORATORY Official Website
(https://www.cosme-park.com/en/)
(https://www.cosme-park.com/en/)
Japanese-Standard Quality
and Skin-Enhancing Benefits
and Skin-Enhancing Benefits
PICASO COSMETIC LABORATORY is a leading Japanese private label cosmetics manufacturer specializing in skincare products. Drawing on 200,000 formulation data points*1 and over 72 patented ingredients*2, PICASO proposes differentiated products focused on the skin-enhancing benefits associated with Japanese brands.
Turnkey Skincare Solutions Using Unique Ingredients Originating from Japan
PICASO can develop ingredients derived from uniquely Japanese sustainable upcycled materials, as well as ingredients that leverage materials such as matcha and sake. The company offers end-to-end turnkey services, covering everything from ingredient selection through product storytelling designed with market communication in mind.
Emerging
Makeup Trends
Makeup Trends
C&C
SOUTH KOREA
Source: C&C INTERNATIONAL Official Website
http://www.cnccosmetic.com/eng/
http://www.cnccosmetic.com/eng/
Proposing the Next
Texture Trends in K-Beauty
Texture Trends in K-Beauty
C&C International is a leading Korean cosmetics manufacturer for color cosmetics. The company creates new textures based on data accumulated through its leadership in K-beauty, combined with the development capabilities of its research team. C&C proposes products that anticipate upcoming trends.
Accelerated Multi-Color Product
Development With a prototyping system and production capability built on accumulated color and texture data, C&C can efficiently develop multi-color variations suited to diverse skin tones, as well as derivative lines featuring different textures.
Premium
Hair Care Line
Hair Care Line
SRL
ITALY
Source: COSMETIC SERVICE SRL Official Website
https://www.cosmeticservice.it/en/
https://www.cosmeticservice.it/en/
Hair Care Development
Inspired by Italian Aesthetics
Inspired by Italian Aesthetics
COSMETIC SERVICE is a full-service Italian private label cosmetics manufacturer specializing in hair care development. While meeting Italy’s high standards for organic practices and sustainability, the company designs formulations from the ground up, tailored to specific needs such as scalp care and damage repair.
Designing a Brand World,
from Fragrance to Bottle
from Fragrance to Bottle
COSMETIC SERVICE provides integrated support covering everything from container materials and graphic design to fragrance development. By integrating the brand’s world into the product’s appearance, texture, and scent, the company can create a memorable brand experience.
*1 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026
(https://www.cosme-park.com/en/business/research_and_development/)
*2 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/research_and_development/)
*3 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/development_flow/)
*2 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/research_and_development/)
*3 Source: PICASO COSMETIC LABORATORY Official Website | As of survey conducted in January 2026 (https://www.cosme-park.com/en/business/development_flow/)